# Logistics and freight forwarding — Radexus

> You lose bookings to whoever quoted first, not whoever quoted best, and some lanes lose money on every shipment.

*Source: https://radexus.com/industries/log/*

---

[Industries](https://radexus.com/industries/)  /  Logistics and freight forwarding

# Some lanes lose money on every shipment. They look like growth.

You lose bookings to whoever quoted first, not whoever quoted best, and some lanes lose money on every shipment.

You lose bookings to whoever quoted first, not whoever quoted best, and some lanes lose money on every shipment.

## Where the money goes in logistics and freight forwarding.

Forwarders answer rate requests in the order they arrive, and lose bookings to whoever replied first. Lane margin is a blended average that hides the routes losing money on every shipment. Detention and demurrage charges that were the customer's to pay get absorbed, and carrier invoices are paid because checking them costs more than the errors, or so everyone assumes.

## What the first hour looks like, and the number we would agree.

First meeting, no data from you

Shipper sourcing from import and export trade data: the shippers in your lanes who are not your customers yet, with volumes cited.

The number we would propose

Hours from rate request to quote, or margin per lane after all recoverable costs.

Why that one

Quote turnaround is the whole business. Lane margin, once defined with finance to include detention exposure, changes which volume you chase.

## 6 plays in the catalogue for this sector.

Each one is built from the same nine patterns and reads the same memory. The first is priced as a pilot. Every one after it runs on a memory that already exists.

-   **Convert**Rate request turnaround
-   **Finance**Lane profitability
-   **Finance**Detention and demurrage recovery
-   **Finance**Carrier invoice audit
-   **Retain**Customer churn early warning
-   **Acquire**Shipper sourcing from trade data

## Systems we read in this sector.

Nothing is migrated. A connector that does not exist yet is written during delivery and joins the library.

CargoWiseDescartesSoftlink Logi-SysKale LogisticsRamco LogisticsBlue Yonder TMSICEGATEproject44FourKites

## A number this sector has already moved.

[Success story  /  Freight forwarding

### Some lanes lost money on every shipment, and looked like growth.

Rate requests were answered in the order they arrived and lane margin was a blended average that hid the worst routes entirely.

Read the success story](https://radexus.com/cases/lane-margin/)

## Bring four customer names. We run the first play before we meet.

[Start a discovery](https://radexus.com/start/)[Model the value](https://radexus.com/?preset=volume#calc)

[Next sectorRetail and consumer brands](https://radexus.com/industries/ret/)
