# Retail and consumer brands — Radexus

> You know your primary sales and almost nothing about what left the shelf.

*Source: https://radexus.com/industries/ret/*

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[Industries](https://radexus.com/industries/)  /  Retail and consumer brands

# You know what shipped to the distributor. Almost nothing about what left the shelf.

You know your primary sales and almost nothing about what left the shelf.

You know your primary sales and almost nothing about what left the shelf.

## Where the money goes in retail and consumer brands.

Consumer brands see primary sales clearly and secondary sales through a fog. Trade schemes reward volume that was coming anyway. The worst SKUs are stocked everywhere and the best run out. Media lines get renewed because nobody can prove which one worked, and the loyalty programme knows exactly who left and never says so.

## What the first hour looks like, and the number we would agree.

First meeting, no data from you

Outlet coverage from your distributor management data: outlets mapped against outlets billed this period, by territory.

The number we would propose

Outlets billed against outlets mapped, or trade spend per incremental unit sold.

Why that one

Coverage is visible the day the DMS export lands. Trade spend return is the argument the CFO has been trying to have.

## 6 plays in the catalogue for this sector.

Each one is built from the same nine patterns and reads the same memory. The first is priced as a pilot. Every one after it runs on a memory that already exists.

-   **Channel**Distributor and outlet coverage
-   **Channel**Trade spend return
-   **Operations**Assortment and dead stock
-   **Retain**Customer repeat and lapse
-   **Finance**Returns and claims cost
-   **Marketing**Campaign spend attribution

## Systems we read in this sector.

Nothing is migrated. A connector that does not exist yet is written during delivery and joins the library.

BizomBotreeFieldAssistIvy MobilitySAP DMSGinesysRetail ProShopifyUnicommerceCapillary

## Bring four customer names. We run the first play before we meet.

[Start a discovery](https://radexus.com/start/)[Model the value](https://radexus.com/?preset=volume#calc)

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