# Marketing — Radexus

> You spend on exhibitions, portals and campaigns and cannot prove which of them produced a closed order, so every renewal conversation is a defence.

*Source: https://radexus.com/roles/mkt/*

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[Who owns it](https://radexus.com/roles/)  /  Marketing

# Marketing

You spend on exhibitions, portals and campaigns and cannot prove which of them produced a closed order, so every renewal conversation is a defence.

- Typically: **CMO, head of demand generation**

Spend becomes traceable to revenue through a resolved enquiry log, and reallocation becomes an argument you win with arithmetic instead of conviction.

## What changes for you.

Spend becomes traceable to revenue through a resolved enquiry log, and reallocation becomes an argument you win with arithmetic instead of conviction.

**The concern we hear most.** That attribution will be used against you. It usually is not: in most engagements the first finding is a channel that was underfunded, not one that was wasted.

### What you provide

-   01
    
    Spend by channel for the last full year
    
-   02
    
    The enquiry log, in whatever state it is in
    
-   03
    
    Which channels you already suspect
    

### What you get back

-   01
    
    Attribution on the resolved book, by channel
    
-   02
    
    Response-time visibility within the first fortnight
    
-   03
    
    An enquiry recycling engine that works the ones that went cold
    

## Sixty minutes, no fee, and a real result on the screen.

Bring four customers you wish you had ten more of. We do the rest before the meeting.

[Start a discovery](https://radexus.com/start/)[All six roles](https://radexus.com/roles/)

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