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Industries  /  Medical equipment and diagnostics

You placed the instrument. Someone else sells the consumables.

You placed the instrument and somebody else is selling the consumables.

You placed the instrument and somebody else is selling the consumables.

Where the money goes in medical equipment and diagnostics.

The installed base is the business, and it is usually the part with the least visibility. Contract dates live in the service system, reagent volumes in the order system, and neither is joined to the other. Consumables get bought from whoever calls, contracts lapse quietly and are re-sold at a discount, and tender bids go out against everything regardless of fit.

What the first hour looks like, and the number we would agree.

First meeting, no data from you

An installed base pull-through estimate built from your own service records: units placed, consumables expected, consumables actually sold.

The number we would propose

Consumable revenue per installed unit, or contract renewal rate on units due, warranty excluded.

Why that one

Pure arithmetic on an installed base you already track, and the gap between expected and actual consumption is usually large.

10 plays in the catalogue for this sector.

Each one is built from the same nine patterns and reads the same memory. The first is priced as a pilot. Every one after it runs on a memory that already exists.

  • AcquireInstitutional tender qualification
  • AcquireReferral and KOL network mapping
  • RetainInstalled base pull-through
  • RetainAMC and CMC renewal
  • RetainReplacement cycle model
  • ConvertPrice realisation, tender versus private
  • ChannelDistributor coverage in tier two and three
  • ServiceField service and uptime SLA
  • FinanceInstitutional receivables
  • OperationsDemo unit utilisation

Systems we read in this sector.

Nothing is migrated. A connector that does not exist yet is written during delivery and joins the library.

SAPOracleTallyServiceMaxSalesforce Field ServiceGeMState medical services corporationsHospital procurement portalsGPO portals in the US

Bring four customer names. We run the first play before we meet.